Charter Support Unit • Here to Help Charter Schools Thrive

Mastering Crisis Communication: Crafting Calm, Consistent, and Timely Messages for Parents and Stakeholders in School Emergencies


Presented by:

Mark E. Zaher, Founder

One Stop School Safety, Security and Emergency Management


Tuesday, October 24, 2023, 1:00 PM EST

Board members, school leaders, and leadership teams, need to be prepared to communicate at a moment's notice when an emergency or crisis occurs: communication to parents and stakeholders is paramount. School leaders are faced with delivering messages about the incident and other details that are important to stakeholders. Parents especially want information that will calm their fears. Therefore, these messages need to be consistent, accurate and timely. There is a balance between too much information and not enough information. Participants will learn the framework for messaging and obtain some samples of messages based on specific types of incidents.

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Upcoming Webinars

The CSU offers webinars, typically on Tuesday afternoons or Thursday mornings, to assist school leaders with their professional development, and the operations of the charter school. Go to to register, view the complete list, or peruse the webinar library. 

  • Thur., 10/26/2023 at 10:00 AM - Crafting a Winning IMPACT Awards Submission: Tips and Best Practices

  • Thur., 11/16/2023 at 10:00 AM - E-Rate Program Overview

New Podcast Release!

" We often assume that the size of the solution has to match the size of the problem, and that's not true. Sometimes very small changes can have cascading effects in a complex environment. And suddenly so many things that look like they are larger and more intransigent and more nebulous suddenly fall into place." -- Doug Lemov 

Listen Here

Dana Vignale hosts Doug Lemov on this very special episode of Great Leaders = Great Schools. Doug Lemov is the author of the international bestseller Teach Like a Champion--n ow in its 3.0 version -- and The Coach's Guide to Teaching. He is the co-author, with TLAC colleagues, of Practice Perfect, Reading Reconsidered, Teaching in the Online Classroom, and Reconnect. Doug also helped found Uncommon Schools and leads its Teach Like a Champion team, designing and implementing teacher training based on the study of high-performing teachers. He taught English and history in university, high school, and middle schools levels.